So, what does professional mean? I decided to write this article a little after the release of Apple's Final Cut Pro X and the fallout from that. On the day of it's release, there were numerous people on Twitter and various blogs crying foul of Apple saying the app didn't have some professional features, and it couldn't be used for professional use. This got me thinking of what features of an app make it professional and, in general, what does it mean to be professional?Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) What Does Professional Mean? ...
Back in June, in the Letter From the Editor column, I wrote "Final Cut X: Commercial Success or Critical Failure?" As it turns out, I couldn't have picked my words any more correctly for two reasons: not only does the software not act like the "Pro" software that it has been built up to, but by all accounts this version of Final Cut seems like a commercial failure.Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Where Did Apple Go Wrong? ...
Change. It’s become almost a catchphrase of the past few years since President Obama started using it for as one of his campaign slogans, but it has been the unofficial motto of life since the beginning of time. Change is constant, and change is inevitable. For the most part, change is good. In the last century alone, [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Letter From the Editor – July, 2011 ...
Layers upon layers of… well… layers. A forest of keyframes. Bezier handles pointing this way and that. Motion graphics project files can get pretty complicated, and, from time to time, a frazzled graphics maestro may dream of a simpler time. What would it have been like to create parallax in say, 1957? Well, luckily for [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Know Your Roots ...
How do you fall in love? Yolanda Santosa and her crew at Ferroconcrete know the answer to this question, because each time they take on a project they fall in love with it. They spend countless hours memorizing each detail, even the smallest, most trivial piece. They go past what’s on the outside and find what’s [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Ferroconcrete: A Strong Foundation By Design ...
If you are fresh bait in any video related field–whether you are shooting film with a DSLR for fun, rendering your motion graphics video final out for a client, or making a YouTube video explaining how much you love cats–there is always a giant road block in the way known as encoding. This process is [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) An Intro to Video Encoding ...
Tags in Maxon Cinema 4D are a very useful and much needed aspect to creating awesome 3d renders, but can be confusing, especially to the new C4D user. In this series of Quick Tips, we’ll go through each of the tags from top to bottom and explain what they do and what they can be [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Quick Tip: Cinema 4D Tags – Align to Spline ...
There comes a time when you’re either ready to hand a project off to another artist or ready to tidy it up before storing it in the archives. Knowing the best way to compile and prepare your project is extremely important. It might not be exciting and sexy, but it’s one of the most vital [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Archiving in AE and C4D ...
Tags in Maxon Cinema 4D are a very useful and much needed aspect to creating awesome 3d renders, but can be confusing, especially to the new C4D user. In this series of Quick Tips, we’ll go through each of the tags from top to bottom and explain what they do and what they can be [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Quick Tip: Cinema 4D Tags – Align to Path ...
Movies are so quaint. They always have a first act that introduces the characters, their normal state of life, their opposition–everything. Sadly, that’s not real life. We aren’t always able to be introduced to everyone, know what our objectives are all the time or how to easily obtain them. No, real life often starts out [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Letter From the Editor – June, 2011 ...
I will be speaking solely to Cinema 4D users, but there is a similar tool in every single 3D application for use, so some of this should translate over. xRefs in Cinema 4D are an extremely handy tool when doing production work. They allow an external C4D project file to be referenced in the scene reducing [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) xRefs Are Your Best Friend ...
Voices for Freedom from wearecaptive on Vimeo. From WeAreCaptive.com Leo Burnett’s campaign for Amnesty International addresses the silencing of civil activists worldwide. One such activist, Dhondup Wangchen was imprisoned in 2008 for the making of his documentary ‘leaving fear behind’ which describes the feelings of modern day Tibetans regarding Chinese rule and the then impending Beijing Olympic [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Feature Friday: Voices For Freedom ...
If one thing can be said about Adobe Kuler it’s that it has made colors cool again, if they ever were out of style. Forget the old days of using your paper color wheel to find your complimentary, triadic, split complimentary and tetradic colors; with Kuler, you can do it all online, without taking your [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Make Your Colors Kuler ...
We all want the latest and greatest equipment, and I know we all dream of owning really expensive equipment–we’d all love a Red One Camera, the latest version of Cinema 4D or the latest iMac or Mac Pro–but with prices going up in general, budgets being squeezed or if your just starting out in [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Grab a Bargain (and don’t always buy new) ...
When the first generation iPad was announced on January 27th, 2010, I had visions of the creative field changing before my eyes and for the better. Now, over one year later, there are finally apps being released by some big software dealers (and some new ones) that are making my dream a reality.Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Future, Now: The iPad & You ...
I remember when I was just learning Cinema 4D and more specifically the integration between C4D and After Effects. I was pretty excited when I saw the powerful ways they played together. But there was still that thought in the back of my head: “What if you could actually bring in TRUE 3D objects into AE, [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Is the Future of AE and 3D Here? ...
Creativity is one of those subjects wrapped in shrouds of mystery. How does one “get creative.” How do you go from staring at a blank canvas, a black and empty composition, and then end up with a masterpiece. Everyone has a different take on it, and most people try to boil creativity down into repeatable [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Is Creativity a Formula? ...
I’ve seen alot of people try to learn motion graphics and videography, and I’ve obviously learned it myself in the past. I’ve also seen alot of videos posted on the internet as a result of these learnings. One thing that I’ve noticed is what separates the better videos from the others are the little [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) It’s the Little Things… ...
Over the course of the last couple months, the motion graphics and animation world has seen a giant influx of new tools for our eager hands and creative minds. Tools such as Cinema 4D R13, the Newton Physics Engine, the ease of stereoscopic 3D with CS5.5, Video Copilot’s Element plug in is on the horizon [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) The Power of Social Learning ...
Something that goes overlooked quite often while on the hunt to be the best, most relevant person in your field is the time to step away from work for a bit and regain your life. I’m coming off a two month freelance hiatus and I’ve got to tell you how unbelievably refreshing it is to [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Find the Perfect Balance ...
Here’s a weekly roundup of some of the videos we found exciting around the web! If you have a piece of work that you’ve created or have seen, contact us or become our contact on Vimeo and send us the link. Motion Graphics Alligator Pop from Benjamin Ang on Vimeo. The aim of the video is to interpret audio [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Feature Friday #10 ...
I was born stubborn. You can blame my parents for raising me with so much pride, blame the kids in elementary school who picked on me for being a nerd or blame the stars that I was born a Leo. Personally, I stopped trying to point fingers a long time ago and just accept it. In [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Letter From the Editor – September 2011 ...
What is Newton? If you haven’t heard on newton yet, then where have you been? Newton was announced by Motion Boutique a few months ago and the motion graphics industry started getting excited. Newton is essentially a 2D physics engine for Adobe After Effects users. It means we can have realistic physics in our 2d animations. [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Newton Physics Engine for After Effects ...
When MovieType was first announced, I’ll admit I had mixed reactions. On one hand, a tool like this would allow me to easily and quickly create type animations saving me time to work on other (arguably) more important parts of a project, but presets have long been beat down for being the cause of everything [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) MovieType: Dynamic Type Tool for Cinema 4D ...
The Problem We Face This is the time of year, especially at my office, when things start to get out of control. Projects gather together and pile up into a huge wave, cresting, boiling and ready to crash down with violence. I can already feel myself squirming, hunkering down, ready for the impact. The work at [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) The Curse of Technology ...
Happy day to you all. I've got something I need to admit and get off my chest. As a pretty avid Cinema4D user there are certain tools and procedures that should be second nature to anyone who calls themselves a creator inside of C4D. With that said, I have just recently figured out a tool I wish I had known more about long before now. And that tool my friends is the Layer Browser!Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Our Friend, the Layer Browser ...
Adaptation is the key to survival. Throughout human history, we have constantly been forced to adapt to change that has been going on around us, much of it out of our control. But through that adaptation, we have become a stronger, smarter species both as individuals and a whole. If you take a look at any piece [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Letter From the Editor – August 2011 ...
Change. It’s become almost a catchphrase of the past few years since President Obama started using it for as one of his campaign slogans, but it has been the unofficial motto of life since the beginning of time. Change is constant, and change is inevitable. For the most part, change is good. In the last century alone, [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Letter From the Editor – July 2011 ...
Hello October! The change of seasons is upon us once again; this time we welcome in Autumn. We get to watch as the leaves turn to beautiful shades of yellow, red and everything in between; the air begins to cool and the geese make their journey southward for warmer climates. At least, in my neck of [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Letter From the Editor – October 2011 ...
If you’re the kind of person that likes to organise your motion graphics or video projects (and you should be, it’ll help in so many ways) but you don’t like having to recreate a folder structure every time. Then i should introduce you to Post Haste. An easy automated way to organise your projects [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Post Haste – Post Production Organisation ...
Well, at least some of them are! If you’ve not heard of Automatic Duck before, they made some great plugins to transfer your Avid or Final Cut timeline into After Effects, or importing a composition from Avid into Final Cut. Recently they’ve entered into a partnership with Adobe, were they’re more than likely working on some [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Automatic Duck Products Now Free! ...
I've long been a fan of music videos, especially growing up with MTV. Music videos have long been a great source of inspiration and showcase for both cinematography and motion graphics. And so with this new series i'm going to try and showcase some music videos (either new ones or classic music videos) to hopefully inspire you or give you some great ideas whether your working on a music video or not. So here we go with the first in the series...Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Music Video Monday #1 ...
The most notorious question in the creative industry. Last night I was going through my e-mail and I came across a name I haven’t seen in a while. It was one of the interns I had when I was out in California. He started with the usual “hey how are you?” “I just graduated” blah [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) How Do You Get Freelance Work? ...
Here’s a weekly roundup of some of the videos we found exciting around the web! If you have a piece of work that you’ve created or have seen, contact us or become our contact on Vimeo and send us the link. Staples, Recycle for Education Contest. from Peter Quinn on Vimeo. La Mer de Pianos from Films & Things on [...]Sponsored by Advertise on Fuel Brand Network. Fuel Brand Network 2010 cc (creative commons license) Feature Friday #11 ...